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Big Data for Smaller Businesses
Many entrepreneurs go into business as sole proprietors or with a partner and from the get-go they are off and running with extra long workdays to get their business off the ground. Being a small...
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Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single...
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Stop losing your best customers
Existing customers can be an ongoing source of profitable sales. If you’ve met your service promise and given them value, email marketing to existing customers can help make tough economic times a bit...
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Turning Clicks Into Cash
When training clients in pay-per-click management, I often see the same costly error—mistaking conversions and sales for profit when determining budgets and maximum cost per click. Basing campaign...
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Running A Successful Promotion
Putting the Pieces Together for a Successful Contest Promotion. Running a contest can be a powerful way to build word of mouth and long-term customer relationships. However contest promotion takes a...
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Sure you can save money on web design
Great design pays for itself—over and over again. Some food for thought: 75% of web users admit making judgments about the credibility of a company based on the design of its website – Guidelines for...
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Your Next Email Campaign Could Cost You Customers
“41% of U.S. internet users threatened to stop buying from companies that sent irrelevant messages, according to a recent CMO Council study.” Unless email marketers increase message relevancy, they...
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Web Design and Return on Investment
75% of web users admit making judgments about the credibility of a company based on the design of its website – Guidelines for web credibility persuasive technology lab, Stanford University 68% of...
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Tips for Hiring Freelance Website Developers
A colleague and I were comparing notes about our experiences on projects that required working with website developers on a 1099 rather than W-2 basis. We agreed to share it hoping the info might help...
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Things to Consider When Changing your SEO Strategies
The nature of SEO has changed more in the past year than it did in the previous five years combined. To better serve our clients, we need to commit to changing our SEO strategies and tactics at a...
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